What does 発想 mean?
発想 is a Japanese noun meaning “idea; way of thinking (same as 考え方 (かんがえかた))” in English. It can also be translated as “way of thinking, expression” depending on context. It is written as 発想 in kanji, はっそう in hiragana, and hassou in romaji. This word is part of JLPT N2 vocabulary.
Example sentence
その人達は大胆な発想をすべきだ。
They should have bold ideas.